Alexa Internet

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Alexa Internet, Inc.

Type	Subsidiary
Founded	1996[1]
Headquarters	San Francisco, California, U.S
Industry	Internet information providers
Products	Web search engine
Parent	Amazon.com
Website	www.alexa.com
Type of site	Web traffic and ranking
Advertising	Web banner with AdBrite
Registration	N/A
Available in	English
Current status	Active
[show]Screenshot Screenshot of alexa.com home page

Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company's Web traffic reporting. Alexa claims that 6 million people visit its website monthly.[