From Wikipedia, the free encyclopedia
Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).[2] In Q1 2011, Google earned US$2.43 billion ($9.71 billion annualized), or 28% of total revenue, through Google AdSense.[3]
How AdSense works
The webmaster inserts the AdSense JavaScript code into a webpage.
Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[12][13]
For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[14] The referral program was retired in August 2008.[15]
Search advertisements are added to the list of results after the visitor performs a search.
Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
from google insideadsens blog
Introducing UK promotions and deals from Google Affiliate Network
We’ve blogged before about Google Affiliate Network, which helps you earn more from your site with ads that pay based on conversions. While all AdSense publishers around the world are eligible to join Google Affiliate Network, we’re happy to let you know that this network has just expanded to more UK advertisers -- meaning that if you’re located in the UK or have UK-based readers, the promotions available in Google Affiliate Network will soon become more relevant and interesting.
We’ve brought aboard UK affiliate programs like Blue Nile, Onlineticketexpress.com, Orvis UK, Shoes.com and Skechers, and will continue to add advertisers in verticals like retail, financial services, travel and electronics. Publisher payments are now available in over 40 currencies in 80 countries, and we’re working to continue developing additional enhancements.
To get started with Google Affiliate Network in the UK, simply sign up using your existing AdSense login details and you’ll hear back within a few days about your application. Once you’re a publisher with Google Affiliate Network, follow the steps below to to get started:
Log in to your Google Affiliate Network account
Visit the Advertiser tab
Change Relationship Status to 'Available', then click 'Apply'
On the left-hand navigation, click ‘Countries’ and choose United Kingdom
Apply to programs
For more information about Google Affiliate Network, visit our Help Center.
Posted by Erica Sievert -- Google Affiliate Network Marketing Manager
Adding a new ad unit helps Concertboom boost revenue 400% while maintaining site quality
With a background in database and computer science, Internet marketing, and search engine optimization, Kooshiar Azimian is a self-described wearer of many hats. In early 2011, he channeled his diverse expertise to create Concertboom, a comprehensive concert database. Concertboom is monetized through ticket sales and Google AdSense, serving more than four million ad impressions monthly. “AdSense creates the least amount of ad waste — the advertiser gets the most value out of their ads, and the publisher gets the most money,” says Kooshiar, recalling his decision to use AdSense. As traffic increased to one million unique visitors per month, Kooshiar was looking for new ways to increase revenue from AdSense.
A simple change brings booming revenue
Initially, Kooshiar showed just one 300x250 ad on some of his pages. A few months later, he received a personalized email from the Google AdSense team, who periodically share optimization tips to help publishers maximize revenue. The email suggested adding an ad unit or two, for a maximum of three units per page.
This surprised Kooshiar, who had previously thought one ad unit per page was the maximum allowed. “I was also a little skeptical about losing page quality, and I didn’t want to have to change my interface to serve another ad. But I said, ‘Let’s give it a shot.’ I added one unit and the result was shocking. My revenue more than quadrupled in the first week,” he recalls.
Quality matters most
Given the benefits of this simple implementation, Kooshiar recommends other publishers give it a try, but not at the expense of site quality and user experience. “A quality site serves the right content, especially if your audience comes from search engines. Don’t trick your audience into content you don’t have. Provide content that is accurate, updated and served in a timely fashion with nice, clean graphics. Be sure to maintain page quality and a quick load time. Know your audience and consider which ad formats work best with your content. Also, make sure you’re not compromising your site aesthetic, so your website doesn’t just look like ad junk,” he advises.
Kooshiar also points out that since he maintained his focus on quality, he did not experience any change in his search ranking after adding a new ad unit.
A solid venture
After witnessing his revenue quadruple, Kooshiar is seeing Concertboom in a new light. “Before, this site was just extra cash for me, and now it’s a growing business. I can start hiring people to help me create more content,” he says. “This AdSense optimization has changed the whole dynamic of Concertboom.”
Posted by Caroline Halpin, AdSense Optimization Specialist
Join us on our official Google+ AdSense Page
We’ve just launched our official AdSense Google+ page, and we’re excited to start connecting with you in new ways via Google+.
On our new page, you’ll find AdSense updates and tips, and you’ll have access to exclusive Hangouts with members of the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers, ask your questions to our optimization specialists, and get to know many others who work on AdSense. We hope that through these Hangouts on our page, you’ll also have the chance to meet other AdSense publishers from around the world to share your experiences and best practices.
Be sure to follow us on Google+ today and join the conversation!
Posted by Arlene Lee - Inside AdSense Team
Google Israel for Businesses blog launches in Hebrewl
We've heard from many of you that a blog in Hebrew would be very useful. With this in mind, we're excited to announce the launch of the Google Israel for Businesses blog. We have a lot of information to share, so we've decided to create this new blog format as a one-stop shop for all the information both publishers and advertisers need, including AdSense and AdWords information.
In order to subscribe to only AdSense topics simply visit the blog, and under "Subscribe to a label" on the left hand side, select the category “AdSense”. Then, you'll only get alerts for posts categorized under that label. If you click "Subscribe via email" (also on the left hand side) you will subscribe to the entire blog (i.e. all labels).
Subscribe to the new blog today!
Posted by Maya Carmely - Inside AdSense Team
events
Labels: AdSense In Your City
The AdSense in Your City team is excited to announce our next series of events. We’ll be hitting the road and visiting 15 cities in April, May, and June and can’t wait to work with more of our publishers. Our next series of events will be hosted in:
Sacramento, CA
Tuesday, April 10
San Diego, CA
Thursday, April 12
Los Angeles, CA
Friday, April 13
Montréal, QC, Canada
Tuesday, April 17
Philadelphia, PA
Thursday, April 19
Detroit, MI
Wednesday, May 2
Columbus, OH
Thursday, May 3
Washington DC
Wednesday, May 9
Boston, MA
Thursday, May 10
Oklahoma City, OK
Tuesday, May 22
San Antonio, TX
Wednesday, May 23
St. Louis, MO
Tuesday, June 5
Indianapolis, IN
Wednesday, June 6
Salt Lake City, UT
Tuesday, June 12
Denver, CO
Wednesday, June 13
AdSense in Your City began in the Summer of 2010 with the goal of allowing the AdSense Optimization team to meet with more of our AdSense publishers, offer customized tips and recommendations, and collect feedback. To date, we’ve worked with nearly 1500 publishers in more than 30 cities.
Each AdSense in Your City event includes presentations on optimization tips, DoubleClick for Publishers Small Business, and our mobile offering. Publishers who attend also receive a one-on-one consultation with a member of the AdSense team to review their site and offer customized recommendations. The events also provide a great opportunity for our attendees to meet and network with other AdSense publishers.
If you’re interested in attending an AdSense in Your City event, let us know. We’ll be sending out invitations soon so make sure your AdSense account is opted in to Special Offers so we can reach you. Also, if you’re not near one of our North American cities, don’t worry, AdSense in Your City is now global!
Posted by Courtney Yamada, AdSense in Your City team
Bringing you a more powerful Ad review center
Labels: AdSense Interface
Whether it’s via blog comments, forum threads, or in-person events, we’ve heard your feedback about AdSense ad controls and the enhancements you’d like to see. With that in mind, today we’re thrilled to announce that we’re rolling out an entirely new version of the Ad review center. It’ll give you more control over your ads and make it easier than ever to manage the ads showing on your pages.
New controls
The new Ad review center will show you ads of all targeting types (contextual, interest-based, and placement) that have appeared on your pages, and allow you to review them. With placement-targeted ads, you can still review them before they show up on your site. And now, rather than grouping ads together, you can make decisions on individual ads to control what appears on your site at a granular level.
Improved efficiency
We’ve also made the Ad review center easier to use. When you’re reviewing ads, we’ll now first show you the ads that are getting the highest number of impressions on your pages -- or, if you’re holding placement-targeted ads for review, we’ll first show you those that are likely to get the highest number of impressions on your pages. Ads that don’t receive or likely won’t receive any impressions on your sites won’t appear in the tool. As a result, you’ll save time and be able to focus your efforts on reviewing only the ads that your users may see.
In the new Ad review center, you can simply click on an ad to block it. To block multiple ads, highlight and drag the ads to block them all at once. We’ve also provided a magnified view when you hover your mouse over an ad, as well as the option to see an ad in full size, as we know that it can be difficult to see details in ad thumbnails.
Ready to use the new Ad review center?
If you’ve used the Ad review center in the past, the new version will be available in your account in the next few days. If you haven’t yet enabled this feature yet, visit the Allow & block ads tab to get started. Please note that this feature isn’t compatible with Internet Explorer 7 or earlier -- visit oursupported browsers page for more information.
For placement-targeted ads, we recommend keeping your review preference set to the default of 'Run ads immediately' and then reviewing them after they’ve started running. This is because ads don't participate in the auction while they’re held for review, which could potentially lower the winning bids and as a result, your overall AdSense earnings.
For more information, visit our Help Center. Over the next few weeks, we’ll be bringing you more updates to the Ad review center -- so stay tuned! Feel free to leave us a comment with your thoughts and feedback in the meantime.
Posted by Dan Stokeley - Product Manager
Learn about other Google products with our new Help Desk Hangouts on Air series
You’re looking to grow your business, and we offer a ton of tools to help you do just that. But sometimes, you might need a little help learning all the options and getting started. That’s why this week on the Google+ Your Business page, we’ve launched a new series of Help Desk Hangouts On Air to put you in touch with teams who can help you get the most out of our products and features.
To kick things off, we asked +Justin Cutroni of the Google Analytics team (and author of the blogAnalytics Talk) to show us how business owners like you can use Analytics to track your website performance and see how users are getting to your site (email, social media, referrals). If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel:
Here are a few of the questions Justin addressed in the Hangout:
Is there a threat in respect to data privacy?
We take privacy very seriously at Google. The only person who has access to your Google Analytics data is you. You can also grant other people access to your Analytics data, but that’s up to you.
Is there a plan to update the administration part of GA? We need more levels: creator, administrator, manager, reader.
Excellent feature request, and it relates to the question above. We get this question often and know that the current model is limiting. We are working hard to figure out the best user model for Analytics.
Is there a good WordPress plug-in for adding GA code to a blog?
Plug-ins! Justin’s favorite, we learned yesterday in the Hangout. There are some great ones out there, especially for WordPress. Check out Google Analytics for WordPress.
Can you tell us more about the benefits of using Analytics for tracking mobile apps?
Great question. You can absolutely track apps with Google Analytics. We have two SDKs, one forAndroid and one for iOS, that make it easy to track how people use an app. If you’re going to use GA to track apps you should also understand Event Tracking and Custom Variables. These two features are very useful when tracking apps.
Justin shows us a feature that tells you how often you show up in Google’s organic search results and the number of clickthroughs that you get.
To learn more about how to get started with Google Analytics, visit our Help Center. And remember to tune in to the live stream of our next Hangout at 11 a.m. PDT Wednesday, as we discuss how to use Hangouts (something a bunch of you have asked us to talk about!). We’ll be collecting your Hangout questions today on the Google+ Your Business page.
Posted by Vanessa Schneider, Google Places community manager
Recapping our recent North American AdSense in Your City events
Recent months have been busy and exciting for the AdSense in Your City team! Since January, we’ve met with over 500 publishers across the U.S. and Canada. To date, the AdSense in Your City team has met with close to 1500 publishers in more than 30 cities and we can’t wait to host more events.
We’ve had a great time working with our AdSense publishers and sharing our optimization tips and best practices for AdSense, DoubleClick for Publishers Small Business (DFP SB) and Mobile. It’s also great to see so many of our publishers networking with one another and making friendships. One publisher in Albuquerque excitedly told me, “This is the first time I’ve been in a room where everyone knows what AdSense is!” We hope that we can continue to provide forums for our publishers to get together and share their stories and insights.
From snowy days in Portland, OR and Victoria, BC to a visit to the “Music City” in Nashville, TN, the team has brought back wonderful AdSense success stories and feedback.
A publisher from Oregon, who attended our Las Vegas event in November, was snowed in during the Portland event but came to Albuquerque to meet with us again. After implementing our tips from Las Vegas, the publisher saw a revenue increase by 40%.
We appreciate all of our publishers who have taken the time to attend our events, especially those who have traveled great distances to meet with us. Our team is looking forward to continuing to meet with even more of our amazing publishers. We’ll be announcing our next 15 cities soon, so stay on the lookout for our next update. If you want the AdSense in Your City team to come to your city, let us know by adding your North American city in the comments section below.
Courtney Yamada, the North American AdSense in Your City team
Upcoming webinar on March 22nd: “GoMo for publishers”
Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?1 Mobile consumers have high expectations from content publishers today. With Google mobile searches growing 400% in the last two years, it’s increasingly important for publishers to satisfy the needs of a mobile user by building a mobile-friendly site. That’s why we recentlylaunched GoMo for publishers, which brings publishers a new set of tools to help build mobile-friendly websites.
Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your fastest growing audience. We’ll show you all the tools you need to get you ready to go mobile. Sign up today and learn...
Why go mobile?
Your users have gone mobile in a big way, hear why you must follow suit.
10 tips for building mobile sites
Mobile is different. Learn 10 practical tips for building engaging, uniquely mobile experiences.
Best practices in action
Hear from web publisher FindTheBest about the success they have seen from going mobile.
How to get started
Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.
Sign up
for the webinar today. We look forward to seeing you on March 22th!
Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
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